This plant likes a bit of indirect bright light and a bit of shade; be sure to keep it out of the scorching sun. Aim for moisture, but moisture at a minimum (even moisture but never any soggy soil). Mist the plant regularly with tepid water. Every other watering, use a highly diluted liquid fertilizer to keep this Begonia at its best. And ensure it sits in a location where it can avoid drafts, as it appreciates cozy, warm surroundings.